Agenda

Information will be updated as speakers are confirmed.

Tuesday, July 16

5–7 p.m.

Welcome Reception

Wednesday, July 17

6:30–7:45 a.m.

Breakfast Buffet

7:45–8 a.m.

Opening

8–9 a.m.

Jeff Fromm, How Generations are Driving Consumption Trends
Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at Forbes.com. Jeff is also an expert on marketing, consumer trends and brand innovation.

9–9:30 a.m.

Networking Break

9:30–11 a.m.

Gen Z Consumer Panel
Hear first-hand from Gen Z consumers their opinions on dairy, how they make their purchasing decisions and how they view dairy farming.

11–11:15 a.m.

Transition to Breakouts

11:15 a.m.–12:15 p.m.

Breakout Sessions
Upon hearing from our Gen Z consumer panel, we’ll break into small groups to discuss the themes that were shared and how to use that information to advance the dairy industry.

12:15–2 p.m.

Lunch and Brand Leader Innovation Discussion

2–2:30 p.m.

Networking Break

2:30–3:30 p.m.

Dairy Innovation Panel

3:30–3:45 p.m.

Break

3:45–4:30 p.m.

Keynote

4:30–5 p.m.

Table discussions and Closing Thoughts Day 1

5:30–6 p.m.

Optional Pre-event Social

6–9 p.m.

Evening Dinner and Entertainment – TBD

Thursday, July 18

7–8 a.m.

Breakfast

7:50–8 a.m.

Welcome/Kick-off Day 2

8–9 a.m.

Plenary Session on E-Commerce

9–9:30 a.m.

Break

9:30–10:30 a.m.

Corporate Social Responsibility Panel

10:30–11:00 a.m.

Break

11:00 a.m.–12:30 p.m.

Keynote Lunch – Billy McLaughlin
Billy McLaughlin is recognized internationally as a world-class guitarist, composer and inspirational performer who has appeared on Billboard’s TopTen Chart. Previously signed to Virgin Records’ Narada label, McLaughlin has 14 CD releases, 3 National Campus Entertainer of the Year Awards*, 5 Minnesota Music Awards and his decades of national concert touring earned him the Hall of Fame Achievement Award*.

But in 1999 McLaughlin vanished from sight as his career crumbled due to a little-known neuro-muscular disorder called Focal Dystonia. After suffering several years without a cure, he embarked on an unlikely attempt to regain his career by re-learning his instrument left-handed. His remarkable comeback is captured in the documentary film Changing Keys (airing on PBS 2010) and a concert film called Coming Back Alive featuring McLaughlin with string orchestra and a reunion of his longtime rock band.

Now serving as Ambassador for Awareness for the Dystonia Medical Research Foundation, McLaughlin is the winner of the 2010 Public Leadership in Neurology Award** whose previous winners include Paul Allen, Julie Andrews, Leon Fleischer and Michael J. Fox.

McLaughlin has resumed an international schedule of concert appearances and keynote speaking. He resides in his home state of Minnesota where he is proudly raising two boys.