MC for the Event: Andy Vance, Feedstuffs

Tuesday, July 16

5–7 p.m.

Welcome Reception
Network with peers and other industry leaders as the Dairy Experience Forum kicks off with a fun night of appetizers and socializing.

Wednesday, July 17

6:30–7:45 a.m.

Breakfast Buffet

7:45–8 a.m.


8–9 a.m.

Jeff Fromm, Driving Brand Love® in the Age of Gen Z
In this presentation, we’ll look at the role of content in creating Brand Love®. You’ll discover insights in what drives brand preference as well as the role of just-in-time content with just-in-time buyers. We’ll highlight case studies to illustrate the new frameworks brands are using to compete in an era of StoryLiving™.

9–9:30 a.m.

Networking Break

9:30–11 a.m.

Gen Z Consumer Panel
Hear first-hand from Gen Z consumers their opinions on dairy, how they make their purchasing decisions and how they view dairy farming.

11–11:15 a.m.

Transition to Breakouts

11:15 a.m.–12:15 p.m.

Breakout Sessions
Upon hearing from our Gen Z consumer panel, we’ll break into small groups to discuss the themes that were shared and how to use that information to advance the dairy industry.

12:15–2 p.m.

Luncheon Session: Innovation and Food Trends – Steve Lerch
The world is changing faster than ever (largely influenced by digital media and technology), and with this digital transformation comes new behaviors in consumer's food and health decisions, and simultaneously a new opportunity for brands/companies to collect data on these trends, find patterns, and understand. Learn about the opportunities dairy has for creating a culture that allows for innovative thinking that meets today’s consumer food demands.

2–2:30 p.m.

Networking Break

2:30–3:30 p.m.

Dairy Innovation Panel
Listen to brands and companies talk about how they approach innovation and what they are doing to reach a different type of consumer.

Lucas Lentsch – Moderator – CEO, Midwest Dairy

Marshall Reece – Senior Vice President of Sales and Marketing, AMPI
Erika Thiem Director, Dairy Platform Supply Chain Leader, General Mills Inc.
Blair Wilson– VP of Marketing, Sartori Cheese

3:30–3:45 p.m.


3:45–4:30 p.m.

Understanding The Global Consumer – Secretary Tom Vilsack
Former U.S. Agriculture Secretary Tom Vilsack is president and CEO of the U.S. Dairy Export Council. He took the position in February 2017 after serving eight years as the nation’s 30th Secretary of Agriculture.

As president and CEO, Vilsack provides strategic leadership and oversight of USDEC's global promotional and research activities, regulatory affairs and trade policy initiatives. This includes working with industry leaders to develop a long-term vision for building sales and consumer trust in U.S. dairy. Together with the USDEC board, he creates strategies to successfully achieve the shared vision. He serves as the organization's primary spokesperson and ambassador to a host of global and domestic stakeholders.

4:30–5 p.m.

Table discussions and Closing Thoughts Day 1

6–9 p.m.

Undeniably Dairy Food Truck Festival
Join us at Rice Park in downtown St. Paul, for a night of live music and dairy themed food trucks.

Thursday, July 18

7–8 a.m.


7:50–8 a.m.

Day 2 Opening

8–9 a.m.

E-Commerce Panel
Online food sales are expected to grow by 15% – 20% of total sales in 2022. Learn from e-commerce experts on how dairy fits into the growing trend of purchasing food online and where our opportunities are for growth.

Chad Vincent – Moderator – CEO, Dairy Farmers of Wisconsin

Jeremy Neren – founder of GrocerKey, the leading provider of grocery e-commerce technology and services.
Dave Glaza – Owner of Digits, was on the founding team of Cartwheel for Target
Alexandra Lazares – Senior Product Manager, Amazon

9–9:30 a.m.


9:30–10:30 a.m.

Sustainability Panel
Forty-four percent of consumers state that they are willing to pay more for products that support a specific social cause of belief. Hear from industry experts discuss how their company views corporate social responsibility and why they feel it is important to market their efforts to consumers.

Bill Even – CEO, National Pork Board
Cheryl Pinto – Global Values Led Sourcing, Ben and Jerry’s
Marissa Thiry – RD, Nutrition Specialist North America, Taco Bell
Krysta Harden, Moderator – Executive Vice President of Global Environmental Strategy, Dairy Management Inc.


10:30–11:00 a.m.


11:00 a.m.–12:30 p.m.

Keynote Lunch – Billy McLaughlin, How I lost my “farm”...and got it back! – Intentionally Embracing Change
Just when you think you've turned the corner and everything is looking up, the powerful winds of change can still create extreme chaos and catastrophic loss. Emmy Award winning guitarist Billy McLaughlin shares how a little-known brain disorder destroyed his hard-fought career, his "farm,” in the insanely competitive and turbulent music industry. He speaks in deeply personal terms how he overcame an incurable muscle condition at the same time the industry he loved and depended on turned upside down into a download-free platform.

"I couldn't change what was happening to my industry or my own loss of ability to perform my music unless I stopped running from it,” Billy remarks. "I started by looking at myself and what I could do to transform the biggest obstacle first. To ever succeed again there was no way for me to move ahead without intentionally embracing change - at every level. Since I have, the most amazing things keep happening and I know tackling every tough challenge is worth it.”