Tuesday, July 24

11:30 a.m.-4:30 p.m.   Midwest Dairy Corporate Board Meeting 

5:00-7:00 p.m.   Welcome Reception (Optional)

Network with peers and other industry leaders as the Dairy Experience Forum kicks off with a fun night of appetizers and socializing. 

Wednesday, July 25

6:30-8:30 a.m.   Breakfast Buffet 

8:00-8:30 a.m.   Welcome – Lucas Lentsch, CEO Midwest Dairy Association

8:30-10:00 a.m.   Consumer Focus Group – Jan Johnson, Millennium Research

What are consumers really looking for? Why do they make the food choices they do? Hear from a focus group of consumers as they discuss these questions and more.  

10:00-10:30 a.m.   Break

10:30-11:30 a.m.   Breakout Sessions 

Upon hearing from our consumer focus group, we'll break into small groups to discuss the themes that were shared and focus on how the dairy industry can use that information moving forward. 

11:30 a.m.-12:00 p.m.   Break

12:00-1:00 p.m.   The Future of Food – Mike Lee, The Future Market 

From the farm to table, we are in the midst of a transformative shift in how we produce, buy, and consume food. From shifting consumer food tribe behaviors, advances in food production methods, and tech-enabled disruptions impacting the retail grocery sector, it's never been a more exciting and unpredictable time to be in food. This session will provide a compelling overview of the innovations, trends, and consumer behaviors that are disrupting our food system, along with what it means for practitioners in the food space today. Join Mike Lee, food designer and founder of Alpha Food Labs and The Future Market, as he guides the audience through today's innovations that will define the future of food for years to come. 

1:30-4:00 p.m.   Food for Thought: A Taste and Learn Experience 


Lloyd Metzger PhD, Director of Midwest Dairy Foods Research Center, South Dakota State University
Tonya Schoenfuss PhD, Associate Professor, Dairy Products Technology, University of Minnesota
Bob Roberts PhD, Head of Food Science, Penn State University

There are many new innovations in dairy, from fairlife milk to Halo Top ice cream. Learn more about new and different dairy products through tasting and experiencing first-hand the differences in milk, cheese and frozen dairy products. 

Sponsored by: CustomED 

5:00-9:00 p.m.   Mississippi River Boat Cruise 

Enjoy a relaxing evening cruising in style on the Mississippi River while enjoying delicious food and networking with peers. 

Thursday, July 26

6:30-8:00 a.m.   Breakfast Buffet 

7:00-8:30 a.m.   Midwest Dairy Division Board Meetings 

8:30-9:00 a.m.   Break 

9:00-9:45 a.m.   Dairy Trade: Policy Issues, Demand Opportunities and U.S. Exportable Surplus – Dr. Marin Bozic, University of Minnesota 

For decades, cow milk production in the United States grew faster than domestic demand. The result was a more consolidated dairy sector and shrinking the size of the national dairy herd.  Since the mid-2000’s, increasing U.S. dairy exports were a powerful new marketing channel for consumption of incremental milk production; the national dairy herd stabilized and the U.S. dairy product mix adjusted to meet the needs of the global consumer.  At the dawn of the new decade, what trends and opportunities lie ahead?  How will new developments in dairy trade policies and rising global incomes affect U.S. dairy producers and consumers?  We will forecast the manufacturing capacity of the coming years as well as trends in domestic demand to estimate the U.S. exportable surplus and evaluate it against expected growth in world dairy trade. 

9:45-10:00 a.m.   Break 

10:00-10:45 a.m.   Responsibility vs. Trust: Consumer Perceptions on Government – Roxi Beck, Center for Food Integrity 

While consumers hold governmental agencies responsible for safe and healthy food, they don’t necessarily trust them. Learn research-based insights on how to create connections with elected officials why it matters to long-term transparency with consumers.

10:45-11:00 a.m.   Break 

11:00-11:45 a.m.   Dietary Guidelines for Americans - Development, Impact and Updates 


Julie Hess, PhD, Manager of Scientific Affairs, National Dairy Council 

Joanne Slavin, PhD, RDN, University of Minnesota 

The Dietary Guidelines for Americans (DGA) is the cornerstone for nutrition policy in the U.S. and forms the basis of federal food, nutrition education, and information programs. This session will provide an overview of the DGA and its impact on consumers, including through food and nutrition assistance programs. Additionally, this session will discuss the timeline and development of the DGA as well as proposed changes to the guidelines that could be implemented as soon as 2020.

11:45 a.m.-12:15 p.m.   Lunch Break 

12:15-1:15 p.m.   Giving Consumers an Excellent Dairy Experience 

Moderator and Panelist: Michael Dykes, CEO of International Dairy Foods Association
Panelist: Brad Gruen, VP of Marketing, fairlife
Panelist: Chad Vincent, CEO of Dairy Farmers of Wisconsin

Hear from leaders in the dairy value chain on how their brands are working to give consumers an excellent experience in dairy through new innovations and creative marketing. 

1:15-1:30 p.m.   Break 

1:30-2:30 p.m.   1MT1MT: ONE MORE THING, ONE MORE TIME – Josh Sundquist  

Josh's keynote presentation blends clean comedy with soulful storytelling. You will experience a roller-coaster ride of laughter, tears, chills and still more laughter. His storytelling format engages, entertains, and instills hope in people who are facing challenges both personal and professional. Key takeaways include how to fall forward by learning from disappointments and failures, why our results are based more on our response to adversity than our response to success and how to keep swinging when we feel like we have struck out.

Sponsored by: Minnesota Soybean Research and Promotion Council