Andy Vance, Master of Ceremonies
We have lots of great seminars for the 2020 Dairy Experience Forum with an agenda divided into three 90-minute segments.
Wednesday, July 15
All times in Central Time.
10 a.m. – 10:10 a.m.
10:10 a.m. – 11:00 a.m.
Consumer Focus Group
Hear first-hand from consumers regarding their opinions on dairy, how they make their purchasing decisions and how they view dairy farming. This live focus group will give you insights into a consumer mindset and provide you the opportunity to ask questions.
11:00 a.m. – 11:30 a.m.
Small Group Discussions
Upon hearing from our live focus group, we will break out into virtual small groups to discuss the themes that were shared and how to use that information in your given roles in the dairy supply chain.
11:30 a.m. – 12:00 p.m.
12:00 p.m. – 12:40 p.m.
Executive Vice President, Market and Shopper Intelligence
The New Normal: Post COVID-19 Dairy Category
Consumers are pivoting their shopping behaviors and adapting a new normal. Milk now is the #9 in fastest growing category in e-commerce, up 279% from a year ago. Dairy aisle retail sales growth has outpaced total store dollar growth since the beginning of the pandemic. As restaurants and states reopen, how can this growth be sustained both instore and online? To uncover the opportunities for dairy at retail, we must first understand the consumer who is adding more dairy to their cart and why. With this quickly changing landscape, Larry Levin, Executive Vice President of Market and Shopper Intelligence at IRI, will take a deeper dive into the post COVID-19 opportunities as well as the latest consumer and market data that provide insight into what’s coming next.
12:40 p.m. – 1:15 p.m.
The Environmental Solution Panel
Learn how dairy is the environmental solution to good nutrition. The dairy industry has been on a long path of continuous improvement when it comes to practices that decrease its carbon footprint, improve water quality and reduce and optimize water usage. Hear from a dairy farmer, a cooperative processor and a consumer branded product manufacturer about what they are doing to reach the industry’s 2050 Environmental Stewardship Goals.
President & CEO
First District Association
Director of Milk Sourcing and Dairy Sustainability
Bel Brands USA
1:15 p.m. – 1:30 p.m.
1:30 p.m. – 2:10 p.m.
co-founder and co-CEO
Alpha Food Labs
How the 21st Century Eater is Shaping the Future of Food & Dairy – Mike Lee
In this session, Mike Lee of The Future Market and Alpha Food Labs will explore the trends and consumer behaviors that are shaping the future of food, with a specific focus on the dairy industry. This journey will be viewed through the lens of the 21st century eater—an eater who demands foods that fulfill needs at the intersection of health, sustainability, and experience. Join this session to understand how these consumers will impact the marketplace for decades to come and what food producers, processors, distributors, brands, and retailers can do to meet their needs and thrive well into the future.
2:10 p.m. – 2:50 p.m.
The Secret to Navigating Change – Harris III
In times of unprecedented change, how do you lead your organization into the future? You do it through developing and casting a vision that stirs the imaginations of those you influence. You remind them of who they are, which reawakens their wonder to what is possible. These important shifts are only accomplished through the magical power of story.
Great leaders bring stories to life and invite their teams, clients and customers to become characters in that story. The result is a new narrative that creates clarity, alignment, and confidence regardless of new market conditions.
2:50 p.m. – 3:05 p.m.
Debrief and Closing Thoughts
We have suggested CDR performance indicators and learning codes for registered dietitian nutritionists.